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Lord Clothing
RAD first reported on Lord in the July 1994 issue. The team included
greats such as Ian Morris, Baz Keep, Howard Cooke, Alan Rushbrooke,
Pete Helicar and Bruce Kelliher. Lord also worked closely with cult
bands and well-known brands such as the Beastie Boys, Green Day,
Vans and Red Bull.
Lord stands for a mixture of function, style and quality. At the
heart of their philosophy is attitude, style and lasting memories.
These values shape not only their products, but also their future.
