Alive
Alive Industry brings the spirit of the Japanese BMX street scene
to the world. Founded by riders for riders, the brand is dedicated
to developing authentic products and promoting local talent.
Alive stuff
Alive FAQ
Who or what is Alive Industry?
Alive Industry is a Japanese BMX brand founded in 2012 by riders Rehito Murata, Yugo Ito, and Maja Daisuke. Their vision was to enrich the BMX street scene in Japan and establish an authentic, local brand.
What does the Alive Industry brand stand for?
Alive Industry stands for the passion for BMX street riding and the goal of strengthening the Japanese scene. The brand emphasizes showcasing talented riders and developing products that the founders fully stand behind: " products they are particularly passionate about". It is a brand deeply rooted in the culture.
What makes Alive Industry products special?
The specialty lies in their origin and focus: products that come directly from the Japanese street scene and were developed by dedicated riders. They embody authenticity and the founders' passion for BMX.
What does Alive Industry primarily manufacture?
As a brand founded by street riders, Alive Industry focuses on manufacturing BMX parts and streetwear.
Who are Alive Industry products suitable for?
Alive Industry products are aimed at BMX street riders who value authentic, rider-developed products and may have an affinity for the Japanese BMX scene or design aesthetic.